Case Study Scenarios: Competitve Response

Competitive Response: Competitor introduces a new product, or picks up more market share:

1. What’s the new product and how does it differ from competitors? How much of the market has it picked up?
2. Pick a strategy:

• Acquire the competitor
• Merge with the competitor, makes everyone more powerful
• Copy the competitor
• Recruit the competition’s talent
• Get better:
• increase marketing and PR campaign
• Increase Profits