Case Study Scenarios: Industry Analysis

Industry Analysis: A company like GE wants to buy Time Warner but know NOTHING about the entertainment industry. Do an industry analysis for them.
o What’s the industry like?

•  Life-cycle (Emerging, Mature, Declining)
• Performance
• Who are the major players in the industry?
• How has the industry changed lately?
• What keeps the industry going?

o  Brand? Products? Size? Technology?
o Can we rely on the suppliers in the industry?
o What can we expect in the future?

• Who else is trying to break in to this industry?
• What has happened lately to other players?
• Entry/Exit/Substitutes