Case Study Scenarios: Pricing Strategy

Pricing Strategy : A company has a new product, and they want to figure out how they should price this product.
1.  What is the product?
2. What’s special about it?

3. Pick one of three strategies:

• Competitive-based pricing
• Cost-based pricing
• Price-based costing

4. Supply and Demand

• How will the price affect the balance?
• What are other companies charging for similar products?
• What are substitutions for this product?

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