Case Study Scenarios: Growth Strategies

Growth Strategies: When presented with a question of how a company can expand, or that a company is facing growth issues, proceed with the following questions: 


o Do we focus on certain product, division, or company overall?
o How’s the industry and the company’s place in it?

• Are the prices competitive?
• What are our competitors doing?
• Where is the greatest potential?
• Can we fund the growth?

o Pick a strategy:

• Increase sales
• Increase product line
• Increase distribution channels (where the product is sold)
• Diversify (new product or service)
• Acquire company or competitors in another industry.